It may be only October, but retailers are already preparing
for the biggest shopping day of the year. Shoppers can expect this day to run more
effectively this year than in years past in order to give their buyers more
options, thanks to introductions of new technology onto the market, and a wider
adoption of mobile-friendly websites and apps.
Black Friday is the day following American Thanksgiving and
is statistically shown to be the biggest (and busiest) shopping day of the
year, as well as the kickoff to the holiday shopping season. Consumers have
come to anticipate the great shopping opportunities, while also being wary of
the fact that many crazed shoppers like to camp out in front of stores and then
trample each other to get to the latest giggling toddler toy.
Luckily, this day is getting better and better each year as
retailers expand to the online marketplace. The combination of an increased confidence
and comfort from both retailer and consumers means more opportunities for
online shopping deals (and ways to avoid the crowds but still get in on the best
bargains). Each year retailers expand their innovative strategy to mix online,
mobile, and in-person buying experiences and 2014 will be the first year that
options such as Apple Pay will be integrated to make shopping easier than ever
before.
It isn’t just large corporate retailers either. Small
businesses are starting to join their larger counterparts and take advantage of
all of the excitement for this popular shopping day. This means that wherever
you prefer to go, or whatever you are looking to purchase, you can expect to
find deals online and in-store, from the biggest brand names to the newest
local merchants. It may not be a national holiday, but it is a great all-around
event, because the shoppers get great deals and the businesses get a great
kickoff marketing campaign to take them into the holiday season.
Consumers can get ready to see the best deals from tablets
to toys, televisions to treadmills, all ready to leave the stores, or in many cases, the warehouses on November
28th.
